They could of simply had graphics, type and a shot of the trophy, instead they created action shots. Covering the event for Demotix/Corbis, I was interested in spectators, They had predicted that it would bring a billion dollars of business to the bay area, but on a weekend during the height of the tourist season it wasn't crowded. Fisherman's Wharf was just as crowded, few people seemed to be interested in the sailboats.
America's Cup was doing everything right, with giant action shots, they also had the crew stop and come ashore prior to the race to be interviewed on stage for "fans." Live TV coverage, aerial views, remote cameras positioned on the boats, it is a big event. But baseball and football teams don't have to worry about it stealing fans.
|Digital illustration at America's Cup Park|